Nintendo”s Iwata talks grooming Miyamoto”s successors, fewer game
Nintendo”s Iwata talks grooming Miyamoto”s successors, fewer game.
‘Should we advertise and create a lot of buzz from many months before launch, the customers may feel as if they have gotten tired of the product even before the product launches.
?There is a risk today that they may feel that they have already experienced it enough and are done with it prior to launch.?
As a result, Nintendo are beginning to filter information about upcoming games more effectively, while keeping unannounced games close to their chest until closer to the product”s launch, in order to avoid this consumer burnout and not grow gamer”s expectations too much, which unavoidably becomes too great a challenge to meet:
?Today, if I should make such comments like ‘the next product we will launch will be great,’ that other CEOs are often making,’ Iwata continued, ‘people would have extraordinarily high expectations toward it and will end up feeling that it was not up to their expectations regardless of whatever product we will have launched.more