Business and Advertising

“It”s beautiful, just very beautiful”.
This was the first time Michelle and Toi had seen the showthey had seen advertising in previous years, but the show had not come to Jacksonville until now. ‘I always wanted to come and see the show,’ Toi said. ‘When we heard it was coming to Jacksonville I said I wanted to come… I was looking forward to it… the website is very beautiful, when you look at it it makes you want to come.’ Toi loved everything about the show, she said, ‘I think the show is wonderful and spectacular, a very wonderful performance, and I am glad it came to Jacksonville … I hope they come back year after year!’ ‘The culture, the wonderful performances, the dance, the drumming, the spectacular outfits, just wonderful.’ Michelle liked the Yi Ethnic Dance the best, though she felt they were all very beautiful.more

Massive Inc. & Activision Partner for RotF Game Advertising.
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Industry Notes.
In addition to getting first-place Web site recognition, the fair earned the top awards for magazine advertisements; promotional outdoor advertising; printed multipage promotional materials; brochures and fliers; radio advertising; and advertising specialties, such as merchandise and souvenirs.

— Mark Graves

Derren Brown’s US version (with explanation) on his ad agency subliminal advertising bit

Advertising agency roundtable responses.
Even with the current financial woes, online advertising is expected to grow in 2009.

With terms like ‘integration’ and ‘consolidation’ at the forefront, we should expect to see more clients looking for integrated solutions in order to reduce the number of agency partners and ultimately, reduce costs and marketing expenses. Additionally, we are seeing clients move to non-personal initiatives to compensate for their reduced field forces. But, in general, even though there is much greater emphasis on cost efficiency, we are somewhat insulated because no company can afford not to invest in a launch brand or jeopardize sales of an in-line brand.

Richard T. Minoff, president and CEO, Dorland Global Corp.: Clearly the global financial crisis has and will continue to affect virtually all businesses to some degree.more

Literary seminary professor found spiritual insight in Walker Percy.
His dream: to get into the advertising business and write ’super ad copy’ for ‘the man in the Hathaway shirt’ and Rolls-Royce.

He got his college degree in communications and advertising, but ended up working for a manufacturer of agricultural and industrial machinery. Eventually, Cook returned to the endless plains of Pampa with his wife, Chris, an Iowa gal, and two children to work in the family businesses - retail and banking. They built a house they thought they would live in forever. Then one day, the infamous Panhandle wind picked up and tumbleweeds came rolling into the yard. Chris Cook couldn”t open the back gate. She called her husband at work. Her Panhandle days, it was clear, were numbered.

‘That”s called culture shock,’ Charlie Cook said dryly.

Soon after, the family bade farewell to the tumbleweeds and rolled into Austin”s Episcopal Theological Seminary of the Southwest, where Cook enrolled in the class of 1974 .more

Industries make choices on advertising during tough times.
The cooperative gets its brand in front of people through branded merchandise, brochures, newsletters, advertising programs and sponsorships of community entities and events. While some of those devices will remain in place, Jones is concerned about Jackson EMC”s ability to help the communities it serves.

‘We help out with a lot of community activities through sponsorships,’ she said. ‘That”s something we”re going to have to take a hard look at. We never forget that when we spend money, we”re spending our members” money. We”re very conscious of that.’

Jones said, however, Jackson EMC is not planning to scale back in a large way.

‘A lot depends on the market,’ she said. ‘There are things we”d like to do in the next year that we may or may not be able to do, but I don”t think we”ll decrease our advertising budget.more

Sweetening up a sour shopping season.
Other retailers are advertising new deals starting today, seeking to defy experts” predictions of lower shopper spending this holiday.

Among them:

• • Sears is offering ‘doorbusters’ from 7 a.m. until noon today, with up to 75 percent off home electronics clearance items and 60 percent off fleece and knit tops.

• • Macy”s has ‘morning specials’ until 1 p.m. today and Saturday and 50 to 75 percent off clearance items.

• • Land of Nod — the upscale children”s store in Northbrook — is touting markdowns on more than 300 items among the toys, decor and games it sells for babies and kids.

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Now Hiring: Mobile federal court seeks magistrate.
Court officials have started advertising the position, which pays $155,756 a year. Magistrate judges serve eight-year terms and perform wide-ranging duties including presiding over detention hearings and arraignments in criminal cases and handling most pretrial matters in civil cases. Clerk of the court Chuck Diard will accept applications through the close of business on Jan 23. Twenty lawyers applied when the job was last open in 2003 and Chief U.S. District Judge Ginny Granade said she anticipates widespread interest once again. Qualifications include having at least five years as a member in good standing of a state bar association, being younger than 70 and possessing good moral character. —— Information from: Press-Register, http://www.al.com/mobileregister

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The Times Are A Changing: Warren Adds Role of General Manager at.
Denise F. Warren, currently the senior vice president and chief advertising officer of The New York Times Media Group, has taken on the role of general manager of NYTimes.com, effective immediately. Ms. Warren has served as SVP and chief advertising officer since 2005 and manages advertising sales for several areas of The New York Times Media Group. She is also responsible for the creation of T Magazine online and other exclusive product launches. Prior to her present roles, Ms. Warren was senior vice president of strategic planning for The New York Times and joined the company in 1988 as a financial analyst in its Forest Products Group. Photo is courtesy of The New York Times

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