Business and Advertising

Hydrogen plan will fill in when wind turbines stop.
SYRP also highlighted that the Advertising Standards Authority in June criticised a leaflet about the proposed Wings Law wind farm, distributed to households in the area by WHL Energy in 2007. It ruled that the leaflet breached the Committee of Advertising Practice code on issues including truthfulness and environmental claims, and the firm was instructed not to repeat certain claims in the leaflet.A spokesman for WHL Energy said: ‘We accepted that some of the wording hadn”t been very clear, and we have updated it.’ .more

Coastal Advertising Campaign May Be Reconsidered.
Wright said he knows firsthand that an advertising or recruitment campaign can succeed, based on his experiences as a city manager in Hot Springs, Ark., in the mid-1980s. He worked on a recruitment campaign there aimed at attracting retired people which drew nationwide attention and a Page 1 story in the Wall Street Journal.

‘We did it as an economic development tool, and the retirement marketing program that we developed there, a couple of states picked it up and later modified it as their own economic development tool,’ he said.

‘It was very successful, and it was done during some recessionary times like this,’ he added.

‘People are still moving to Florida at about 500 to 600 per day,’ Wright said. ‘The question is, where are they going?’

Wright said he doesn”t know if an advertising campaign can be funded, but the idea is worth exploring.more

US technology company opens in Dubai, bringing its mobile desktop.
And because the business model does not rely on advertising to generate revenue, user”s email accounts and other personal information is not made available to other vendors.

Control interaction

‘Users can control how they interact with others,’ said Leka. ‘They can control access to their personal profiles, files and information and set the access rights of recipients of emails and participants in groups and live conferences with Glide”s powerful rights management tools.’

With TransMedia setting up in Dubai, Leka believes privacy awareness in the Middle East will increase - only by using sophisticated tools to increase compatibility and integration between users of different technology platforms while protecting user”s files and information.

‘We see Dubai in many ways as the ‘New’ New York - a city of great ethnic diversity, youth, energy and talent.more

Watch Steve Ballmer deliver a spirited rallying cry for Microsoft to embrace advertising

Murfreesboro Post Business Profile: Brooks Christol.
Navigation Advertising provides creative, integrated advertising, marketing and design services for a variety of local and national clients. We pretty much manage all promotional efforts, from print advertising to web site development, PR to full-out marketing campaigns. We also do our fair share of video work, such as commercials and corporate videos.

What is your basic business philosophy? In the simplest words, I exceed the needs of my clients. There is no way I could honestly say that I believe in my clients’ business as much as they do. They are the ones who have invested blood, sweat and tears. But I want them to know that I’m their number 1 fan and I’m starting their fan club. Give us a sales pitch in 25 words or less: These economic conditions demand more aggressive and savvy advertising and marketing.more

Recognize, support anti-tobacco efforts.
Women are targeted with advertising for ‘light’ and ‘low tar’ cigarette brands. However, with the absence of FDA regulation over tobacco products, there is no equivalent protection for consumers of cigarettes branded as ‘light’ or ‘low tar.’

The tobacco industry is still up to their deceitful marketing tricks and spending nearly $190 million annually on advertising in Colorado alone. The article points out, ‘… raising the price of cigarettes through taxation, clean air laws that prohibit smoking in public places, and counter-advertising have all helped reduce smoking rates in the United States.’ We must recognize and support these strategies that are proven to reduce tobacco use.

Annette Zacharias,

Fort Collins

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Charities should consider SEO solutions.
Just as businesses have discovered, charities can”t rely on the traditional methods of advertising to spread awareness about their service.

Small to mid-level sized charities,based on a local or regional level, may be wondering if there”s anyway to get the word out to the public,without spending excessive amounts for a TV or radio ad.

Many of them rely on volunteer work and devote a fraction of their budget to promoting their cause. By utilizing SEO tools,including social networks and analytics, charities can address two needs.

1.Gauge the donor base

2.Eliminate many of the overhead costs that are wasted on mass mailings and other forms of outbound marketing.

The biggest question is, how many of these organizations will consider a drastic change to their current form of advertising?

Posted By Matt O”Hern at 12:35 PM Permanent Link: Charities should consider SEO solutions | Comments (1)

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Lamont joins online advertising group after boardroom bloodletting.
Former Tory chancellor Norman Lamont is joining the board of controversial online advertising group Phorm after a boardroom power struggle that led to the ousting of its chairman and three other directors yesterday.

The coup puts Phorm chief executive and 15% shareholder Kent Ertugrul back in the driving seat and sees the departure of former Coca-Cola chief operating officer Steven Heyer, who was appointed chairman only in August.

Phorm has infuriated internet privacy activists who fear its targeted online advertising platform, which is currently being tested by BT, could be turned into an online big brother, snooping on users” activities.

Phorm, which has Telegraph Group executive Hugo Drayton as UK chief executive, says it retains no information about specific sites visited by web surfers plugged into its network, nor does it have any information about the identity of online users or their internet addresses.more

AOL”s New Homepage Delivers Strong Branding and Performance.
AOL”s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and is also driving increased consumer reach and engagement.

Since the homepage redesign was launched in September 2008, advertising click-through rates on the primary 300×250 ad banner rose 30%, according to internal metrics, a double-digit increase that shows consumers are increasingly clicking on AOL.com homepage advertising.

In addition, the redesign is driving stronger consumer usage: total unique visitors and average daily visitors each are up 13% and total minutes grew by 29%, compared to one year ago, according to the November 2008 comScore Media Metrix Report.

‘This week, the new homepage was rolled out to all AOL.com users, so we anticipate that our consumer usage numbers will continue to grow in the coming year,’said Lynda Clarizio, President of Platform-A.’

‘Even in a tough economy, advertisers are finding ways to maximize their returns on investment, and our AOL.com homepage ad units have proven that consumers will respond positively to brand messaging within a new, highly customized consumer environment.more

Commonwealth Bank tumbles on debt fears, Rio dumps big project.
And in a sign the advertising sector is drying up, the Ten Network says its underlying earnings fell 25.2% in the first quarter of the fiscal year 2008-09.

Earnings before interest, tax, depreciation and amortisation fell to $91.6 million from the same time last year, while revenue was down 10.6% to $292.3 million.

Chairman Nick Falloon told shareholders the advertising market is continuing to be a challenge.

‘As we flagged at our full year results in October, the revenue market continues to be challenging and visibility remains short across the sector. Ten Holdings is not immune from this tough economic operating environment.’

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