September 2009


Gmail: Advertising”s Favorite Web Service Down.
Might as well watch The Week in Advertising.

Oh, and iGoogle is broken for us, too.

Update: iGoogle works again, and you can get mail through the gmail widget (google.com/ig).

Update 2: Breath again, it”s fixed!

Via Techcrunch

More: ‘Twitter”s Down, Now What?’

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Vizio advertising pro drops $1.71M on Encino abode.
Jason W. Wulfsohn and Beatrice Wulfsohn bought a five-bedroom, four-bath home at 16469 Oldham St. in Encino for $1.71 million from Claudia Joyce and Ralph and Mary Williams on July 9.

The 3,651-square-foot house was built in 1960.

Jason W. Wulfsohn is a writer, director and producer who has worked on advertising campaigns for companies such as Toyota, Disney, Sony and Nike. Since 2005, he”s largely worked with Vizio, the electronics giant.

He graduated from Cambridge University with bachelor and master”s degree in English literature. He completed an M.F.A. at USC Film School.

There were 689 home sales in Encino in 2008, with a median price of $445,000.

Filed under: Advertising

Address: 16469 Oldham Street Buyer(s): Beatrice Wulfsohn and Jason W Wulfsohn Seller(s): Claudia Joyce (Trustee) and Ralph and Mary Williams (Family Trust) Sale date: Jul.more

China Advertising, Scales New Heights!.
This July,Lurzner”s Archive, the worldwide industry standard in creative showcasing, featured on its front cover a most unusual image, from a very unexpected source.JWT, Shanghai One Show recognized campaign for ‘CemalCemil Bubble Gum Store’ was selected above all others to be the front cover. This is the first time this particularhonour has fallen on JWT, Shanghai as it”s rare an agency outside Europe and the America”s will ever be considered.’A totally unexpected, but very much appreciated endorsement to the quality of the campaign’, says Nick Morgan CD. ‘And a testament to all involved.”I just want to say a huge thanks to everyone. I”m really stoked about this and I hope everyone else is as well. Getting China creativity under the noses of the world”s biggest and best in the business has got to be a good thing, for all of us!’CREDITS:Executive Creative Director: Yang YeoCopywriter: Nick Morgan/Rafael FreireArt Director:Nick Morgan/Amy Koo Photographer: Jonathan TayRetouching: Sebastian Lee.more

Which Ad Strategy Is Right for You?.
Half the money I spend on advertising is wasted, Philadelphia department store magnate John Wanamaker was famously quoted as saying. The trouble is I dont know which half.

Wanamakers dilemma remains the bane of advertisers today–especially small-business owners on shoestring budgets. Unlike big-name advertisers like Pepsi, Nike, Apple and Ford, small-businesses cant afford to throw millions of dollars at Super Bowl commercials or glossy magazine ads. Whether your ad budget is $5,000 or $50,000, youve got to make every dollar count.

And that means doing the math to calculate the return on investment on every advertising campaign you run.

Whats ROI? Think of it this way: Lets say you rent a targeted list of 100 dentists in your local zip code and send them each a package containing free samples of your revolutionary new dental floss.more

Attract attention to your adult website through press releases.
The question that needs to be taken into consideration is how to advertise best and what to look for when trying to do it more efficiently.

Press releases work well both in the business-to-business world and in the business-to-consumer realm. You don”t need to spend hundreds of dollars to keep partners, affiliates, and the general public abreast of your new business developments. Written correctly, press releases can be even more effective than banners and text links because they tell more about your company and products/services you offer.

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Advertising Week Schmooze Fest Details Announced.
For those Mad Men and Mad Women out there, a reminder to pull out your Mont Blanc fountain pens and mark your dance card for the latest Advertising Week frivolities. The schedule which kicks off, September 21, has just been released and covers the topics keeping Madison Avenue awake at night; no not the late steak dinners - the economy and social media.If you’re more in the market for schmoozing your way up the corporate ladder or even on to the ladder, then there’s the AT&T sponsored nightly networking in Times Square hosted by Advertising Week co-chairs from ad agencies Crispin Porter + Bogusky and Deutsch.

Other festivities include a Wyclef Jean concert, a New York Television Festival premiere week screening and breakfasts featuring Chris Anderson and Mark Cuban.more

Southern-ULL Matchups.
Have a look at our media kit for online and offline advertising opportunities. Subscribe Subscribe to 2theadvocate.com with any of the feeds on our Feeds page. Click here to subscribe to The Advocate. Legal Copyright 1992-2008, Louisiana Broadcasting LLC and Capital City Press LLC 7290 Bluebonnet Blvd., Baton Rouge, LA 70810 All Rights Reserved No unauthorized use is permitted of content produced by The Advocate, WBRZ, 2theadvocate.com or any other publication or media owned by Louisiana Broadcasting LLC and Capital City Press LLC. Unauthorized use includes framing and direct posting of content on websites other than www.2theadvocate.com. .more

Advertising set for superintendent.
FRANCISVILLE - West Feliciana Parish School Board members voted Tuesday to begin advertising in late September and October for applications for school superintendent.

The board set Dec. 18 as the deadline for candidates to apply and said it will conduct interviews in January and February and make a decision in March.

Jesse L. Perkins Jr. has been serving as interim superintendent since the death of 16-year veteran Lloyd L. Lindsey Jr. on April 15.

Perkins, who had planned to retire, has agreed to stay until a successor is found.

Former board member Conville Lemoine, who is assisting in the search, asked member Amanda McKinney to help draw up the advertisements to highlight the school system’s accomplishments and to stress the board is looking for top-notch applicants.more

Signs for the times.
Chances are, you”ve seen Xenia Pacifica”s work around the Pass area: from billboards advertising Mt. San Jacinto College to the banners that promote Banning”s Cool Summer Nites, the Banning company has its work cut out for it.At the shop, owner Oleg Ivaschuk has all the computer, laminating and silk screening equipment, along with his own industrial sewing machine and on-location photo shoot to create any advertising medium, from signs on Banning Chamber of Commerce-sponsored bus benches and kiosks to vehicle wraps like one promoting the Beaumont company ‘Just Like Grass’ on its company”s Prius.’The major difference between Xenia and others like it, is that we own all of our own materials, whereas a lot of similar companies subcontract out,’ Ivaschuk said. ‘We do everything here on the premises.’While ‘we”re not a sign shop, we will do signs,’ he said everything from real estate and political signs to promotional T-shirts justifies Xenia as an advertising company.more

Analysis: Thesis is a break, if Deeds can use it.
Advertising attacks and counterattacks, just getting started, will soon dominate television screens.

Both sides” budgets to pursue their ad blitzkriegs through Election Day will be virtually unlimited, a reflection of the high national stakes the election represents.

The Democratic Governors Association invested $3.5 million into attacks on McDonnell last spring, and the Democratic National Committee, headed by Gov. Tim Kaine, last week pledged at least $5 million for Deeds and the Democratic ticket. That doesn”t count campaign appearances for Deeds with President Barack Obama.

The Republican Governors Association plowed $2.5 million into the PAC running the ads against Deeds and gave McDonnell $1 million in March. But all of that combined is only about half as much as the Republican National Committee plans to throw behind McDonnell and the GOP this fall.more

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