App Store Roundtable: Analytics.
The idea being they can advertise Flower Garden in their web site or emails and they get a percentage of those sales. But we have no way of tracking how many sales came from there!

– Noel Llopis of Snappy Touch, developer of Flower Garden

We”ve had some success using the LinkShare affiliate program to track an app cross-promotion experiment that I ran with my friend – it was a little ‘ad’ in Scramboni for another app that helps you learn SAT-grade words. We were able to get something like a 12% click-to-purchase ratio. LinkShare allows you to track marketing efforts from clickthroughs to purchasing, and gives you a commission on every copy sold.

– Peter Bakhyryev of Byteclub, developer of Scramboni

I go to great lengths to try to track the efficacy of my marketing efforts.more

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