Business and Advertising

Clearance sales outside the law.
Fort Wayne Newspapers advertising staff typically ask for a permit number before allowing a retailer to advertise a going-out-of-business sale.

‘Always, always, our first line of defense has been the newspaper,’ he said.

Employees at various steps in the advertising process make sure going-out-of-business ads include a permit number or ‘we don”t allow it to run, period,’ said Katherine Colclesser, Fort Wayne Newspapers” retail advertising director.

Fort Wayne Newspapers is the business agent for The Journal Gazette and The News-Sentinel. It is formed through a partnership between The Journal Gazette Co. and Ogden Newspapers, which owns The News-Sentinel.

If the retailer doesn”t have the necessary permit, the bureau calls the business owner to make sure he knows about the law.more