Business and Advertising

TVNewser Returns to "The Week in Advertising".
This past week, TVNewser again appeared on the latest episode of AgencySpy”s ‘The Week in Advertising’ with perennially under-dressed host Matt Van Hoven to discuss the most recent ‘Mad Men.’ Before tonight”s show airs, you can catch our recap at the end of this video to get yourself up to speed:

You can watch ‘The Week in Advertising’ on the the AgencySpy sidebar each week and see the archive of previous episodes here.

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BBDO India wins creative duties for Aviva Life Insurance.
The Delhi office of BBDO India has been assigned the advertising duties for Aviva Life Insurance, a joint venture between Dabur and Aviva Plc (UK”s largest insurance group). The agency, which is Aviva”s global partner as well, won the business in India without a pitch, and as per the global alignment.

Publicis India is the incumbent on Aviva and has been handling the account since 2004, when it had won the account following a multi-agency pitch. Prior to that, Grey also worked on the account.

The account size is estimated at Rs 25 crore. The media duties for the business lie with ZenithOptimedia in India. The new media mix for the business has to be worked out in detail, but includes television advertising and print media in dominance.

A new television campaign is expected to roll out across the country by October 2009, for the new children specific scheme - “Education is Insurance” - which has been conceived by BBDO India.more

Curb on junk food ads targeting children: Taskforce.
The report criticized the alcohol advertisement during sport broadcasts as people under 25 are most likely to see sports broadcast. The report said that alcohol ads during sports broadcast should be phased out over the next three years.

The report recommended increase in price of cigarettes to curb smoking. It said that the price of an average package of cigarettes should increase from $5 to $20 by 2013. Laws should be made forbidding smoking in the presence of children in car.

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Advertising downturn blamed for closure of free London newspaper.
Sir Martin Sorrell, chief executive of the advertising giant WPP, blamed the recession for the closure. He said: ‘There are probably a lot of business models that aren’t viable in these conditions.’ He expected newspaper owners to abandon the giveaway strategy further by charging for access to online content.

Three years ago, when thelondonpaper appeared, the economic climate was very different. With paid-for newspaper sales in decline, the initial success of the Metro morning freesheet suggested that free newspapers and free content could be viable.

The demise of thelondonpaper put 60 jobs at risk and prompted alarmist predictions, amid the pain of a year in which advertising revenues across most British newspapers have fallen by between 10 and 20 per cent.more

Industry veteran named paper”s VP of advertising.
PORTLAND - Michelle Lester, a 25-year veteran of newspaper advertising, has been named vice president of advertising for the Portland Press Herald/Maine Sunday Telegram.

The announcement was made Thursday by Richard L. Connor, chief executive officer of MaineToday Media Inc., which owns the Press Herald/Telegram and two other Maine daily newspapers.

Lester comes to Portland from the Times Leader newspaper in Wilkes-Barre, Pa., where she will retain her position as vice president of classified advertising, while relocating to the Portland area. She will begin her new job on Monday.

Connor, who is also editor and publisher of the Times Leader, said Lester has been working in Portland since the acquisition and has already led the team to increased advertising revenue.more

Evolving Toward Targeted Display Advertising.
Let me take you back to a time long forgotten, a time in which online advertising was just emerging from the muck as a living, breathing organism. Your business may not hearken back to the protozoan era of the 1980s, but your online advertising strategy is somewhere on a spectrum that stretches from your first online brochure to the behaviorally targeted campaigns amped up on data and technology. With the introduction of dynamic creative, a viable evolutionary model has emerged.

Let”s identify where you are in your evolution as a behavioral marketer and map your journey to becoming the ber Man.

Homo Webilisite: Web Site Man

Our most basic evolutionary stage is marked by our first display ‘ad’ in the online marketplace: a brochure-like Web site designed to make our business look respectable.more

Your Comments on a Theory About Rising College Costs.
Well, the direct cost is the amount of money the press spends to review, edit, publish, advertise, and distribute the manuscript.

The indirect cost is this: Let”s say the book was written by a professor making $65K salary and $15K in benefits. The university expects that professor to devote half his or her time to research, essentially paying $40K per year for the steady production of books and articles. If that book took four years to research and write, we”re up to $160K in support.

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Full Title: Regional VP of Advertising Sales, East Coast.
They deploy out-of-home digital entertainment, with a blend of traditional, interactive & mobile advertising. They are currently working with the major record labels, along with the world”s leading content providers. Job Description: The Regional Vice President of Sales will manage and lead the sales organization on the East Coast. He/she will work hand in hand with the Executive team. He/she will own the company”s traditional, interactive & mobile advertising sales strategy on the East Coast. You will be responsible for generating advertising revenue. We are looking for someone that can bring major consumer brands, as well as major media buyers to the table in short order. Qualifications: Contacts into the major consumer brands and advertising agencies (Soft Drink, QSR, Wireless Carriers, Handset Manufacturers, Consumer Electronics, etc). Strong traditional, interactive &/or mobile advertising industry knowledge is required. Ability to sell individually and generate revenue.more

Health watchdog unleashed.
The independent but publicly funded agency will be responsible for a major preventative health advertising push, policy advice, health surveillance, consultation and research. It will begin in January, staffed by government-appointed population health experts.

But it is also likely that some of the more extreme policy interventions recommended by the high-profile Preventative Health Taskforce will not be adopted.

Ms Roxon said the Government”s strategy would be to take a leadership role, without “”necessarily always having to regulate and tax”".

Although declining to comment on specific proposals, Ms Roxon said: “”I am absolutely focused on how Government action can leverage change within the community rather than pretending that a regulatory approach on its own will solve these quite complex social problems.”"

Her comments follow the release last week of the taskforce”s 300-page blueprint for preventive health, with a raft of policy prescriptions, including the possibility of higher taxes for unhealthy foods, higher cigarette and alcohol taxes, phasing out television advertising of junk food to children, a ban on all tobacco advertising and phasing out alcohol advertising during sports events.more

Declining readership pushes change.
Another major reason for the decline in circulation is the decrease in newspaper advertising. Kahn said there has been a gradual shift to online advertising.

‘We’re getting good advertising online, but the rates are [much] lower,’ he said.

Kelsey agreed and said that the decrease in advertising is the number one reason for the decline in circulation.

‘Advertising is readership, for a lot of people,’ he said. ‘Forty percent take it for the advertising. If the advertising goes away, the paper becomes useless.’

Many people in the journalism industry have to learn multimedia skills, something that may be harder for the older generation. Kahn said that all of the reporters on the foreign affairs desk have to know how to write for print and also for the Web.more