Traditional or Digital - Who Will Win?.
With so many variations on the digital theme, and a growing number of agencies working across so many, often blurred, disciplines - Advertising, Design, Production, Web Development, Media, Search, Social Media and Full Service - the landscape can appear confusing.

What is digital? And where are the battle lines drawn? For the purpose of this piece I have assumed we are working solely within advertising, and from that perspective, no matter digital”s evolution, traditional agencies still hold the upper hand in several areas.

Firstly, relationships. One of the very first things I learnt in this industry was that you do not lose clients because of bad work; you lose them because of bad relationships (it is far easier to address a work issue than to repair a fractured relationship).more

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