Virgin Mobile USA Sues Ultramercial Over Failing To Hand Over.
The closure of the service marks the end of what was one of the only mobile advertising services that subsidized the cost of cell phone service directly. Clearly, if Ultramercial owes Virgin Mobile $814,543 for a period of several months, it was never a big money-maker. A Virgin Mobile spokeswoman confirmed that it never was a huge source of revenue, but it was popular among customers. Sugar Mama officially launched May 2006, and as of the end of 2008, had about 900,000 registered customers, according to the suit.

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