Will The Online Advertising Recovery Be Led By Retail And Mobile?.
We”ve seen two quarters of declines in online advertising revenues, but signs of a recovery, or at least a reset, are beginning to show. In a note today explaining why he is bullish on Google, Citi Internet analyst Mark Mahaney makes the case for cautious optimism.

He predicts stability in search advertising revenues, a significant increase in spending by retail advertisers in both search and display ads, and major growth in mobile ad revenues. While it is ‘too early to call the quarter,’ his checks with search engine marketing firms suggest that overall spending and cost-per-clicks will at least be in line with the second quarter.

On top of that pillar, there is the ’snowballing momentum’ for mobile search ads. He writes:

Advertisers are seeing 10X increase in click-thrus via Mobile devices.more

Permalink